To bring this vision to life and inject some fresh energy into the creative market scene, while offering young artists a sense of community and an opportunity to sell their work, I collaborated with Balti Jaama Turg's Head of Partner Relations to create Loovturg.
As art director and designer, I worked thoroughly on social media visuals, posters, stickers, interior design, ambient marketing, and curated the sellers by selecting up-and-coming creatives. I made sure to ensure diversity in styles and mediums to cater to various audiences.
The market has been such a success that it has evolved into both a series of themed events and a permanent market area available to sellers every day. So far, every event has attracted between 12k and 22k visitors.