Kes kardab Minervat?
Independent magazine project with Helena Minerva Tihkan, Hõbe Ann Rooste and Elina  Adamson
 
Kes kardab Minervat? is a self-published magazine that covers current, yet diverse, topics in an academic and feminist tone, drawing inspiration from elements of bimbofication and modern femininity.

It was born out of a book and poetry club, which is intertwined with sociopolitical analysis of classical fiction, poetry, and intersectional feminist works. In the light of the new year, four friends had the playful idea of ​​creating a joint project that would caress our inner teenager while being captivating on an aesthetic and intellectual level thus this magazine was born.

The visual language of this project was made to communicate the contrast of modern femininity by unifying a traditional script font and an intense slanted condensed sans-serif. The logo - an orchid with pixelated piercings - another parallel to how we want to reclaim the softer aesthetics traditionally associated with femininity in a way that emphasizes women's rights to making our own decisions about our lives and our bodies.

Everything from logo design to UI/UX
Special magazine print for Fair Enough Book Fair
Most magazines out of 40 sold out within 48hrs
Upcoming website with many more articles