illustration
graphic design
web design illustration
graphic design
web design
illustration
graphic design
Nora Pelss
Essay tutor: Sandra Nuut & Else Lagerspetz
The first section of the print is filled with funeral photos inherited from my grandmother, surrounded by deep black, mimicking the aesthetic world of Estonian gravestones. The part of the book with ideas on positive remembrance starts with a striking neon pink, printed with UV ink, that symbolizing the freshness of the ideas and their contrast to tradition.
To bring this vision to life and inject some fresh energy into the creative market scene, while offering young artists a sense of community and an opportunity to sell their work, I collaborated with Balti Jaama Turg's Head of Partner Relations to create Loovturg.
As art director and designer, I worked thoroughly on social media visuals, posters, stickers, interior design, ambient marketing, and curated the sellers by selecting up-and-coming creatives. I made sure to ensure diversity in styles and mediums to cater to various audiences.
The market has been such a success that it has evolved into both a series of themed events and a permanent market area available to sellers every day. So far, every event has attracted between 12k and 22k visitors.
Our cooperation with Lasteabi started with a campaign introducing their services and highlighting the main message: “We’re always there, anytime and with any problem”. In the center of the campaign, we created eye-catching characters in the middle of their daily situations and problems that Lasteabi offers to help with.
Our cooperation was such a huge success during the campaign creation process that Lasteabi decided to develop its whole visual identity in the same direction as the campaign. The project that started with some posters, a flyer, and a planner will soon be accompanied by an app and a new website,” writes Ruum 414 about Lasteabi.
I designed and illustrated the box, game board, and 40 cards in Sweep's visual identity style, aiming to visualize media, marketing, and creativity concepts in a fun yet aesthetically pleasing way.
I got the chance to design an option for the EDA 2022 awards within the team. Although my idea didn't eventually make the final cut, I received great feedback both in concept and execution. My concept centered around unifiying designers from around the world and bringing creativity together especially in a post-covid era.
Taeva Pesamuna brief was to communicate to employers the seriousness of this situation and bring awareness.
In our solution we emphasized: “As employers, we have the power to offer war refugees fair wages, equal working conditions, and humane working hours. By providing them with a valuable experience in the Estonian job market, we all benefit!”
Our design featured the CY Grotesk typeface, created by Ukrainian font designer Maksym Kobuzan.
Overall the campaign was very successful and the bar was packed all night from people around the school.
CVI by Triin Heimann
The project included the homepage and five subpages, along with mobile views. In creating the design, I prioritized accessibility and an intuitively usable layout with a clear and stylish design.
Using the brand's signature safety yellow, I emphasized key areas and livened up the slides by integrating small illustrations in a grayscale photo format. I gave space and importance to the layout's color-block style and helped brand mockups and architectural models bring the text to life.
As this was a template, I, of course, also focused on usability and simplicity in slide formatting to ensure the design stays sleek, no matter how quickly the final presentation would be drafted.
As the topic was serious and the talk raised many questions about problems in the current system and ideas how to improve I decided to illustrate the designs in a way which would convey the emotions of women going through the process. For problematic, confusing or difficult steps i added dark gradients to the designs to show how a woman may feel getting results about her cervical cancer screening. For improvement possibilities i added a brighter gradient to communicate hope or clarity.